OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA and Ildefonso GRANDE. A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior. The Telecommunications Advancement Foundation Annual Research Report. Tokyo: Telecommunications Advancement Foundatio, 2006, vol. 21, No 1, p. 225-235, 10 pp. ISSN 0918-7332.
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Basic information
Original name A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior
Name in Czech Kulturní porovnání využívání mobilních her zpohledu zákazického chování
Name (in English) A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior
Authors OKAZAKI, Shintaro (392 Japan), Javier ALONSO (724 Spain), Radoslav ŠKAPA (203 Czech Republic, guarantor, belonging to the institution) and Ildefonso GRANDE (724 Spain).
Edition The Telecommunications Advancement Foundation Annual Research Report, Tokyo, Telecommunications Advancement Foundatio, 2006, 0918-7332.
Other information
Original language Japanese
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Japan
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14560/06:00031822
Organization unit Faculty of Economics and Administration
Keywords in English mobile commerce; mobile gaming; comparative survey
Tags comparative survey, Mobile commerce, mobile gaming
Tags Reviewed
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 20:51.
Abstract
The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic.
Abstract (in Czech)
Článek představuje výsledky srovnávací studie o hraní mobilních her a věnuje se motivům tohto hraní. Zkoumanými vzorky byli mladí lide z USA, Japonska, Španělska a České republiky.
Abstract (in English)
The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic.
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