PAVELKA, Jiří. Analýza prostředků manipulace u reklamního plakátu (Analyses of Advertising Poster Manipulation). Filozofická fakulta Konštantína Filozofa v Nitre, Nitra, SR, 2006.
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Basic information
Original name Analýza prostředků manipulace u reklamního plakátu
Name (in English) Analyses of Advertising Poster Manipulation
Authors PAVELKA, Jiří.
Edition 2006.
Publisher Filozofická fakulta Konštantína Filozofa v Nitre, Nitra, SR
Other information
Type of outcome Audiovisual works
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Social Studies
Keywords in English marketing communication; PR; advertising campaign; corporate identity; advertising; poster; manipulation; semiotic, narrative and dicourse analyses
Tags Advertising, advertising campaign, corporate identity, manipulation, marketing communication, poster, pR
Tags International impact
Changed by Changed by: prof. PhDr. Jiří Pavelka, CSc., učo 1273. Changed: 16/2/2007 08:03.
Abstract
Referát. Mezinárodní konference (KO)MÉDIÁ, uspořádala Filozofická fakulta Konštantína Filozofa v Nitre, Nitra, SR, 27. 4. 2006
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