ŠKARABELOVÁ, Simona. Marketing. Druhé aktualizované vydání. Praha: Ekopress, s.r.o., 2007, 13 pp. ISBN 978-80-86929-25-5.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Marketing
Name (in English) Marketing
Authors ŠKARABELOVÁ, Simona.
Edition Druhé aktualizované vydání. Praha, 13 pp. 2007.
Publisher Ekopress, s.r.o.
Other information
Original language Czech
Type of outcome Teaching aids, texts (including individual chapters in textbooks)
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
ISBN 978-80-86929-25-5
Keywords in English Marketing in NGOs, marketing mix
Tags Reviewed
Changed by Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 24/6/2008 15:41.
Abstract
Kapitola se věnuje specifikům marketingu v NNO.
Abstract (in English)
Chapter deals with marketing in NGOs.
PrintDisplayed: 31/5/2024 07:11