Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007

EIBL, Otto and Anna MATUŠKOVÁ. Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007. Středoevropská politická studia. Brno: MPU, 2007, vol. 9, 2-3, p. 114-138. ISSN 1212-7817.

Basic information

• Original name: Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007
• Name in Czech: Model volebního cyklu: Případ České republiky 2006-2007
• Authors: EIBL, Otto (203 Czech Republic, guarantor) and Anna MATUŠKOVÁ (203 Czech Republic).
• Edition: Středoevropská politická studia, Brno, MPU, 2007, 1212-7817.

Other information

• Original language: English
• Type of outcome: Article in a journal
• Field of Study: 50601 Political science
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• RIV identification code: RIV/00216224:14230/07:00022474
• Organization unit: Faculty of Social Studies
• Keywords in English: Czech Republic; ČSSD; Election Cycle Model; Elections; ODS; Political communication; Professionalization
• Tags: Czech Republic, Election Cycle Model, Elections, ODS, political communication, Professionalization, ČSSD
• Tags: Reviewed

Abstract

The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign of the Social Democrats (ČSSD). The objectives of this paper are to analyze the electoral process as a changing and evolving activity and to answer the following questions: How did the party formulate its strategy and how did it use political communication? Second, how was the campaign organized? Third, what attitude do Czech political parties hold towards campaigning and elections and what changes may be expected in this area? Methodologically, we will approach the topic by introducing the Election Cycle Model. This is a heuristic model which examines elections, campaigning and governing as mutually influenced processes. We are aware that the model was tailor-made for the 2006 Czech Elections but it still offers a very solid framework for further analysis of party behaviour.

Abstract (in Czech)

Článek analyzuje aplikaci technik politického marketingu ve volební kampani vztahující se k volbám do PSP ČR v roce 2006. Důraz je kladen i na analýzu chování politických aktérů (zejména ODS a ČSSD) po volbách.

Links

• MSM0021622407, plan (intention): Name: Politické strany a reprezentace zájmů v soudobých evropských demokraciích

Investor: Ministry of Education, Youth and Sports of the CR, Political Parties and The Representation of Interests in Contemporary European Democracies