Place in Mind: Measuring an Image and Managing a Brand (Case
Study of Small Moravian Towns).

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

D 2007

Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).

FRANTÁL, Bohumil

Basic information

Original name

Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).

Authors

FRANTÁL, Bohumil

Edition

Brno, Regions, Localitites and Landscapes in New Europe. p. 17-20, 2007

Publisher

Institute of Geonics AS CR, v.v.i.

Other information

Type of outcome

Stať ve sborníku

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Science

ISBN

978-80-86407-24-1

Keywords in English

place identity; image; place branding

FRANTÁL, Bohumil. Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). In KALLABOVÁ, Eva and Bohumil FRANTÁL. Regions, Localitites and Landscapes in New Europe. Brno: Institute of Geonics AS CR, v.v.i., 2007, p. 17-20. ISBN 978-80-86407-24-1.

@inproceedings{725130,
   author = {Frantál, Bohumil and Kallabová, Eva and Frantál, Bohumil},
   address = {Brno},
   booktitle = {Regions, Localitites and Landscapes in New Europe.},
   keywords = {place identity; image; place branding},
   location = {Brno},
   isbn = {978-80-86407-24-1},
   pages = {17-20},
   publisher = {Institute of Geonics AS CR, v.v.i.},
   title = {Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).},
   year = {2007}
}

TY  - JOUR
ID  - 725130
AU  - Frantál, Bohumil - Kallabová, Eva - Frantál, Bohumil
PY  - 2007
TI  - Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).
PB  - Institute of Geonics AS CR, v.v.i.
CY  - Brno
SN  - 9788086407241
KW  - place identity
KW  - image
KW  - place branding
ER  -

FRANTÁL, Bohumil. Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). In KALLABOVÁ, Eva and Bohumil FRANTÁL. \textit{Regions, Localitites and Landscapes in New Europe.}. Brno: Institute of Geonics AS CR, v.v.i., 2007, p.~17-20. ISBN~978-80-86407-24-1.

Detailed Information on Publication Record

Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).

Basic information

Original name

Authors

Edition

Publisher

Other information

Type of outcome

Confidentiality degree

Organization unit

ISBN

Keywords in English

Tags

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