The article is aimed to possibilities of understandable communication of results that municipalities acquire with managing and using of different tools. On behalf of it is to describe possible ways how municipalities should communicate with citizens or other members of special interest groups. Firstly accents of communication of public service with citizens are presented. And other options of enlightening citizens about communitie s goals and chances with help of chosen tools (e.g. strategic plan) are described too. In the article is as well the exposition of ways how concrete towns inform about their intentions via communitie s web sites.