HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU. 90 pp. první. ISBN 978-80-210-4500-2. 2007.
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Basic information
Original name Destinační management aneb Jak řídit turistickou destinaci
Name (in English) Destination management or How to manage a tourist destination
Authors HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor).
Edition Brno, 90 pp. první, 2007.
Publisher ESF MU
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/07:00032828
Organization unit Faculty of Economics and Administration
ISBN 978-80-210-4500-2
Keywords in English tourism; destination management; cooperation;
Tags cooperation, destination management, tourism
Tags Reviewed
Changed by Changed by: Ing. Bc. Andrea Holešinská, Ph.D., učo 21026. Changed: 15/3/2010 22:03.
Abstract
Komplexně zpracované téma teorie destinačního managementu a praxe, tj. aplikace principů destinačního řízení v ČR.
Abstract (in English)
Theory of destination management and its aplication in the Czech republic.
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