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@inproceedings{751411, author = {Tomášková, Eva and Kaňovská, Lucie}, address = {Zvolen}, booktitle = {Economic Theory and Practice Today and Tomorrow II}, keywords = {Marketing; marketing communication; forms of propagation}, language = {eng}, location = {Zvolen}, isbn = {978-80-8083-203-2}, pages = {41-51}, publisher = {Univerzita Mateja Bela v Banskej Bystrici}, title = {Marketing Communication of Small and Medium Enterprises}, year = {2007} }
TY - JOUR ID - 751411 AU - Tomášková, Eva - Kaňovská, Lucie PY - 2007 TI - Marketing Communication of Small and Medium Enterprises PB - Univerzita Mateja Bela v Banskej Bystrici CY - Zvolen SN - 9788080832032 KW - Marketing KW - marketing communication KW - forms of propagation N2 - This paper deals with the analysis of marketing communication of Czech small and medium companies. The goal is to know which various kinds of marketing communication are used by small and medium companies. The data were gained by the help of primary research. The method of research was a short questionnaire. The questionnaire consisted of questions for easier processing. Companies from all regions in the Czech divided according to industrial sectors and also according to Czech regions and were compared together. The questionnaire is part of pilot research and will help us as the first groundwork for monitoring of the current situation in this field. ER -
TOMÁŠKOVÁ, Eva and Lucie KAŇOVSKÁ. Marketing Communication of Small and Medium Enterprises. In \textit{Economic Theory and Practice Today and Tomorrow II}. Zvolen: Univerzita Mateja Bela v Banskej Bystrici, 2007, p.~41-51, 10 pp. ISBN~978-80-8083-203-2.
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