| TOMÁŠKOVÁ, Eva. Market Orientation and Business Performance. In Increasing Competitiveness or Regional, National and International Markets Development-New Challenges. Ostrava: VŠB - Technická univerzita Ostrava, Ekonomická fakulta, 2007, s. 256-265, 7 s. ISBN 978-80-248-1457-5. |
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@inproceedings{751416,
author = {Tomášková, Eva},
address = {Ostrava},
booktitle = {Increasing Competitiveness or Regional, National and International Markets Development-New Challenges},
keywords = {market orientation; business performance; marketing; positive factors; negative factors},
language = {cze},
location = {Ostrava},
isbn = {978-80-248-1457-5},
pages = {256-265},
publisher = {VŠB - Technická univerzita Ostrava, Ekonomická fakulta},
title = {Market Orientation and Business Performance},
year = {2007}
}
TY - JOUR
ID - 751416
AU - Tomášková, Eva
PY - 2007
TI - Market Orientation and Business Performance
PB - VŠB - Technická univerzita Ostrava, Ekonomická fakulta
CY - Ostrava
SN - 9788024814575
KW - market orientation
KW - business performance
KW - marketing
KW - positive factors
KW - negative factors
N2 - The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. Market Orientation and Business Performance. In \textit{Increasing Competitiveness or Regional, National and International Markets Development-New Challenges}. Ostrava: VŠB - Technická univerzita Ostrava, Ekonomická fakulta, 2007, s.~256-265, 7 s. ISBN~978-80-248-1457-5.
|
