D
2007
Market Orientation and Business Performance
TOMÁŠKOVÁ, Eva
Basic information
Original name
Market Orientation and Business Performance
Name in Czech
Tržní orientace a podnikový výkon
Name (in English)
Market Orientation and Business Performance
Edition
Ostrava, Increasing Competitiveness or Regional, National and International Markets Development-New Challenges, p. 256-265, 7 pp. 2007
Publisher
VŠB - Technická univerzita Ostrava, Ekonomická fakulta
Other information
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
RIV identification code
RIV/00216224:14220/07:00020836
Organization unit
Faculty of Law
Keywords in English
market orientation; business performance; marketing; positive factors; negative factors
Tags
International impact, Reviewed
V originále
The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493).
In English
The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493).
Links
| GA402/07/1493, research and development project | | Name: Výzkum implementace tržní orientace u hi-tech firem |
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