Detailed Information on Publication Record
2007
Market Orientation and Business Performance
TOMÁŠKOVÁ, EvaBasic information
Original name
Market Orientation and Business Performance
Name in Czech
Tržní orientace a podnikový výkon
Name (in English)
Market Orientation and Business Performance
Authors
TOMÁŠKOVÁ, Eva (203 Czech Republic, guarantor)
Edition
Ostrava, Increasing Competitiveness or Regional, National and International Markets Development-New Challenges, p. 256-265, 7 pp. 2007
Publisher
VŠB - Technická univerzita Ostrava, Ekonomická fakulta
Other information
Language
Czech
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
RIV identification code
RIV/00216224:14220/07:00020836
Organization unit
Faculty of Law
ISBN
978-80-248-1457-5
Keywords in English
market orientation; business performance; marketing; positive factors; negative factors
Tags
International impact, Reviewed
Změněno: 30/6/2009 14:12, doc. Ing. Eva Tomášková, Ph.D.
V originále
The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493).
In English
The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493).
Links
| GA402/07/1493, research and development project |
|