TOMÁŠKOVÁ, Eva and Lucie KAŇOVSKÁ. Developmnet of model of market orientation. In Management, Economics and Business Development in the New European Conditions. Brno: Brno University of Technology, 2007, p. 38-46. ISBN 978-80-7204-532-7.
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Basic information
Original name Developmnet of model of market orientation
Name in Czech Modely vývoje tržní orientace
Name (in English) Developmnet of model of market orientation
Authors TOMÁŠKOVÁ, Eva (203 Czech Republic, guarantor) and Lucie KAŇOVSKÁ (203 Czech Republic).
Edition Brno, Management, Economics and Business Development in the New European Conditions, p. 38-46, 2007.
Publisher Brno University of Technology
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14220/07:00020857
Organization unit Faculty of Law
ISBN 978-80-7204-532-7
Keywords in English market;orientation; development; model
Tags development, Market, model, Orientation
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 30/1/2008 13:36.
Abstract
Tento příspěvek se zabývá vývojem modelů tržní orientace, tj. prvky, které ovlivňují tržní orientaci a prvky, které tržní orientace ovlivňuje. Je zde uvedena kompilace současných dostupných zdrojů pojednávajících o zveřejněných modelech tržní orientace. Závěrem je uvedeno shrnutí současných poznatků tržní orientace v této oblasti.
Abstract (in English)
The paper is focused on the development of the model of market orientation. It means on the items influencing market orientation and on the items influenced by market orientation. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work.
Links
GA402/07/1493, research and development projectName: Výzkum implementace tržní orientace u hi-tech firem
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