MARKET ORIENTATION IN HI-TECH FIRMS

TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ a Vladimír CHALUPSKÝ. MARKET ORIENTATION IN HI-TECH FIRMS. In Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology. Brno: Brno University of Technology. s. 230-237. ISBN 978-80-214-3482-0. 2007.

Základní údaje

• Originální název: MARKET ORIENTATION IN HI-TECH FIRMS
• Název česky: Tržní orientace u hi-tech firem
• Název anglicky: MARKET ORIENTATION IN HI-TECH FIRMS
• Autoři: TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ a Vladimír CHALUPSKÝ.
• Vydání: Brno, Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology, s. 230-237, 2007.
• Nakladatel: Brno University of Technology

Další údaje

• Originální jazyk: čeština
• Typ výsledku: Stať ve sborníku
• Obor: 50200 5.2 Economics and Business
• Stát vydavatele: Česká republika
• Utajení: není předmětem státního či obchodního tajemství
• Organizační jednotka: Právnická fakulta
• ISBN: 978-80-214-3482-0
• Klíčová slova anglicky: market orientation; hi-tech firms; Czech Republic
• Štítky: Czech Republic, hi-tech firms, market orientation
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Anotace anglicky

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Návaznosti

• GA402/07/1493, projekt VaV: Název: Výzkum implementace tržní orientace u hi-tech firem