TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝ. MARKET ORIENTATION IN HI-TECH FIRMS. In Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology. Brno: Brno University of Technology, 2007, p. 230-237. ISBN 978-80-214-3482-0. |
Other formats:
BibTeX
LaTeX
RIS
@inproceedings{752898, author = {Tomášková, Eva and Kaňovská, Lucie and Šimberová, Iveta and Chalupský, Vladimír}, address = {Brno}, booktitle = {Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology}, keywords = {market orientation; hi-tech firms; Czech Republic}, language = {cze}, location = {Brno}, isbn = {978-80-214-3482-0}, pages = {230-237}, publisher = {Brno University of Technology}, title = {MARKET ORIENTATION IN HI-TECH FIRMS}, year = {2007} }
TY - JOUR ID - 752898 AU - Tomášková, Eva - Kaňovská, Lucie - Šimberová, Iveta - Chalupský, Vladimír PY - 2007 TI - MARKET ORIENTATION IN HI-TECH FIRMS PB - Brno University of Technology CY - Brno SN - 9788021434820 KW - market orientation KW - hi-tech firms KW - Czech Republic N2 - The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper. ER -
TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝ. MARKET ORIENTATION IN HI-TECH FIRMS. In \textit{Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology}. Brno: Brno University of Technology, 2007, p.~230-237. ISBN~978-80-214-3482-0.
|