Detailed Information on Publication Record
2007
MARKET ORIENTATION IN HI-TECH FIRMS
TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝBasic information
Original name
MARKET ORIENTATION IN HI-TECH FIRMS
Name in Czech
Tržní orientace u hi-tech firem
Name (in English)
MARKET ORIENTATION IN HI-TECH FIRMS
Authors
TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝ
Edition
Brno, Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology, p. 230-237, 2007
Publisher
Brno University of Technology
Other information
Language
Czech
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
Faculty of Law
ISBN
978-80-214-3482-0
Keywords in English
market orientation; hi-tech firms; Czech Republic
Tags
International impact, Reviewed
Změněno: 2/4/2010 08:20, doc. Ing. Eva Tomášková, Ph.D.
V originále
The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.
In English
The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.
Links
| GA402/07/1493, research and development project |
|