International marketing strategy : analysis, development and
implementation

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2004

International marketing strategy : analysis, development and implementation

DOOLE, Isobel and Robin LOWE

Basic information

Original name

International marketing strategy : analysis, development and implementation

Authors

DOOLE, Isobel and Robin LOWE

Edition

4th ed. London, xxi, 445, 2004

Publisher

Thomson

Other information

ISBN

1844800253

Změněno: 27/2/2023 04:47, The record has been imported from the library system.

DOOLE, Isobel and Robin LOWE. International marketing strategy : analysis, development and implementation. 4th ed. London: Thomson, 2004, xxi, 445. ISBN 1844800253.

DOOLE, Isobel and Robin LOWE. \textit{International marketing strategy : analysis, development and implementation}. 4th ed. London: Thomson, 2004, xxi, 445. ISBN~1844800253.