DOOLE, Isobel and Robin LOWE. International marketing strategy : analysis, development and implementation. 4th ed. London: Thomson, 2004, xxi, 445. ISBN 1844800253.
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Basic information
Original name International marketing strategy : analysis, development and implementation
Authors DOOLE, Isobel and Robin LOWE.
Edition 4th ed. London, xxi, 445, 2004.
Publisher Thomson
Other information
ISBN 1844800253
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