KOTLER, Philip. Principles of Marketing. 4th European ed. Harlow: Prentice-Hall, 2005, xxxiv, 954. ISBN 0273684566.
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Basic information
Original name Principles of Marketing
Authors KOTLER, Philip.
Edition 4th European ed. Harlow, xxxiv, 954, 2005.
Publisher Prentice-Hall
Other information
ISBN 0273684566
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