a 2007

The Television Genre Soap Opera and its Audience: the Role of Mass Media in Creating Gender Identifications

BASLAROVÁ, Iva

Basic information

Original name

The Television Genre Soap Opera and its Audience: the Role of Mass Media in Creating Gender Identifications

Name in Czech

Televizní žánr soap opera a jeho publikum: role masových médií při vytváření genderových identifikací

Name (in English)

The television genre soap opera and its audience: the role of mass media in creating gender identifications

Authors

Edition

2007

Other information

Language

Czech

Type of outcome

Konferenční abstrakt

Field of Study

50000 5. Social Sciences

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Social Studies

Keywords in English

gender studies; soap opera; telenovel

Tags

Změněno: 1/7/2009 21:32, Mgr. Iva Baslarová, Ph.D.

Abstract

ORIG EN

V originále

This television genre is marked as feminine in these days, in spite of the fact that men watch it (but they are as a rule ashamed to admit it in the public). Soap operas are, in the same way as romance in literature, considered as a lower form of popular culture (which is why, not only men, but women too do not like to admit watching these declined genres). In addition, soap operas are built on emotions and love affairs, that is in EuroAmerican culture connected to female identity, not male identity. My research questions are: How do the female spectators and the male spectators take a part in soap operas, and how do they form their identity by them? How do they organize their relationships in the family and in society by them? What attributes do women expect from this television genre and what attributes do men expect from it? What function (social, emotional or other) do soap operas fulfil by their spectators?

In English

This television genre is marked as feminine in these days, in spite of the fact that men watch it (but they are as a rule ashamed to admit it in the public). Soap operas are, in the same way as romance in literature, considered as a lower form of popular culture (which is why, not only men, but women too do not like to admit watching these declined genres). In addition, soap operas are built on emotions and love affairs, that is in EuroAmerican culture connected to female identity, not male identity. My research questions are: How do the female spectators and the male spectators take a part in soap operas, and how do they form their identity by them? How do they organize their relationships in the family and in society by them? What attributes do women expect from this television genre and what attributes do men expect from it? What function (social, emotional or other) do soap operas fulfil by their spectators?