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@article{761895,
author = {Ripka, Vojtšch},
article_location = {Brno},
article_number = {4},
keywords = {ideal type; political marketing; methodology; political party; adequacy; political party behaviour model; overstretching},
language = {eng},
issn = {1211-3247},
journal = {Politologický časopis},
title = {Ideal Types in Political Marketing},
volume = {2006},
year = {2006}
}
TY - JOUR
ID - 761895
AU - Ripka, Vojtšch
PY - 2006
TI - Ideal Types in Political Marketing
JF - Politologický časopis
VL - 2006
IS - 4
SP - 439-447
EP - 439-447
PB - Mezinárodní politologický ústav Masaryko
SN - 12113247
KW - ideal type
KW - political marketing
KW - methodology
KW - political party
KW - adequacy
KW - political party behaviour model
KW - overstretching
N2 - The collection of essays Political Marketing - A Comparative Perspective, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties. This review researches the developmental process by means of criteria set out by Max Weber for ideal types in social science. The later refinements of the criteria by the phenomenologist Alfred Schutz and sociologist Roger Carroll are also used. Sartori's methodological debate is deployed as a frame from the perspective of the applicability of the comparative model. Neither Sartori's rules for stretching, nor Schutz's consistency, compatibility and adequacy are satisfactorily fulfilled. The setting of the model also casts doubts on the rigour of political marketing as a discipline.
ER -
RIPKA, Vojtšch. Ideal Types in Political Marketing. \textit{Politologický časopis}. Brno: Mezinárodní politologický ústav Masaryko, roč.~2006, č.~4, s.~439-447. ISSN~1211-3247. 2006.
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