Ideal Types in Political Marketing

J 2006

Ideal Types in Political Marketing

RIPKA, Vojtšch

Basic information

Original name

Ideal Types in Political Marketing

Name in Czech

Ideální typy v politickém marketingu

Authors

RIPKA, Vojtšch (203 Czech Republic, guarantor)

Edition

Politologický časopis, Brno, Mezinárodní politologický ústav Masaryko, 2006, 1211-3247

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50601 Political science

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14230/06:00033360

Organization unit

Faculty of Social Studies

Keywords in English

ideal type; political marketing; methodology; political party; adequacy; political party behaviour model; overstretching

Abstract

ORIG CZ

V originále

The collection of essays Political Marketing - A Comparative Perspective, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties. This review researches the developmental process by means of criteria set out by Max Weber for ideal types in social science. The later refinements of the criteria by the phenomenologist Alfred Schutz and sociologist Roger Carroll are also used. Sartori's methodological debate is deployed as a frame from the perspective of the applicability of the comparative model. Neither Sartori's rules for stretching, nor Schutz's consistency, compatibility and adequacy are satisfactorily fulfilled. The setting of the model also casts doubts on the rigour of political marketing as a discipline.

In Czech

TExt recenzní eseje analyzuje aplikaci rozšířeného nástroje ideálního typu v rámci studia politického marketingu.

Detailed Information on Publication Record