OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA and Ildefonso GRANDE. Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic. The Murata Science Foundation Research Report. Tokyo: Murata Science Foundation, 2007, vol. 21, No 2007, p. 113-115. ISSN 0919-3383.
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Basic information
Original name Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic
Name in Czech Model chování zákazníků m-commerce z pohledu používání bezdrátového internetu: srovnávací analýza Japonska, Španělska a České republiky
Name (in English) Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic
Authors OKAZAKI, Shintaro (392 Japan), Javier ALONSO (724 Spain), Radoslav ŠKAPA (203 Czech Republic, guarantor, belonging to the institution) and Ildefonso GRANDE (724 Spain).
Edition The Murata Science Foundation Research Report, Tokyo, Murata Science Foundation, 2007, 0919-3383.
Other information
Original language Japanese
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Japan
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14560/07:00033417
Organization unit Faculty of Economics and Administration
Keywords in English mobile commerce; mobile gaming; comparative analysis
Tags comparative analysis, Mobile commerce, mobile gaming
Tags Reviewed
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 20:51.
Abstract
We examine the factors influencing global youth's mobile Internet adoption. We extend the technology acceptance model (TAM), incorporation visuals appeal, escapism, perceived novelty, and economic value, and replacing usefulness by efficiency. We validate the model cross-culturally, seeking implicit evidence of "global youht culture" in mobile gaming adoption.
Abstract (in Czech)
Prozkoumali jsme faktory ovlivňující užívání mobilního internetu mezi (globální) mládeží. K tomu jsme rozšířili model TAM o vizuální přitažlivost, úniku, vnímanou novost a ekonomickou hodnotu, a nahradili jsme užitečnost efektivností. Model jsme validovali na několika kulturně odlišných skupinách, se záměrem potvrdit existenci fenoménu "globální kultury mladých" v oblasti mobilních hrách.
Abstract (in English)
We examine the factors influencing global youth's mobile Internet adoption. We extend the technology acceptance model (TAM), incorporation visuals appeal, escapism, perceived novelty, and economic value, and replacing usefulness by efficiency. We validate the model cross-culturally, seeking implicit evidence of "global youht culture" in mobile gaming adoption.
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