HOLLENSEN, Svend. Global marketing : a decision-oriented approach. 4th ed. Harlow: Prentice-Hall, 2007, xxxviii, 7. ISBN 9780273706786.
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Original name Global marketing : a decision-oriented approach
Authors HOLLENSEN, Svend.
Edition 4th ed. Harlow, xxxviii, 7, 2007.
Publisher Prentice-Hall
Other information
ISBN 9780273706786
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