KOTLER, Philip, Ned ROBERTO and Nancy LEE. Social marketing : improving the quality of life. 2nd ed. Thousand Oaks: SAGE Publications, 2002, xvi, 438. ISBN 0761924345.
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Basic information
Original name Social marketing : improving the quality of life
Authors KOTLER, Philip, Ned ROBERTO and Nancy LEE.
Edition 2nd ed. Thousand Oaks, xvi, 438, 2002.
Publisher SAGE Publications
Other information
ISBN 0761924345
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