Social marketing : improving the quality of life
KOTLER, Philip, Ned ROBERTO and Nancy LEE. Social marketing : improving the quality of life. 2nd ed. Thousand Oaks: SAGE Publications, 2002, xvi, 438. ISBN 0761924345. |
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Basic information | |
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Original name | Social marketing : improving the quality of life |
Authors | KOTLER, Philip, Ned ROBERTO and Nancy LEE. |
Edition | 2nd ed. Thousand Oaks, xvi, 438, 2002. |
Publisher | SAGE Publications |
Other information | |
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ISBN | 0761924345 |
Changed by | The record has been imported from the library system. Changed: 27/3/2023 04:48. |
PrintDisplayed: 11/5/2024 17:00