BRADLEY, Frank. International marketing strategy. 5th ed. Harlow: Prentice-Hall, 2005, xxvii, 408. ISBN 0273686887.
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Basic information
Original name International marketing strategy
Authors BRADLEY, Frank.
Edition 5th ed. Harlow, xxvii, 408, 2005.
Publisher Prentice-Hall
Other information
ISBN 0273686887
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