URBANOVÁ, Ludmila. Interaction of Spoken and Written Language in Newspaper Advertising. In Discourse and Interaction 2. první. Brno: Masarykova Univerzita, 2006, p. 173-180. ISBN 80-210-4203-6.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Interaction of Spoken and Written Language in Newspaper Advertising
Name in Czech Interakce mluveného a psaného jazyka v novinové reklamě
Authors URBANOVÁ, Ludmila (203 Czech Republic, guarantor).
Edition první. Brno, Discourse and Interaction 2, p. 173-180, 8 pp. 2006.
Publisher Masarykova Univerzita
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 60200 6.2 Languages and Literature
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14210/06:00029066
Organization unit Faculty of Arts
ISBN 80-210-4203-6
Keywords in English advertising; spoken language; written language; spokenness; writtenness; dialogic structure
Tags Advertising, dialogic structure, spoken language, spokenness, written language, writtenness
Changed by Changed by: Jana Neubertová, učo 109420. Changed: 15/4/2010 09:55.
Abstract
The study deals with the proportion of spoken and written language in printed newspaper advertising in English drawing the conclusion that in this genre of media language elements of spoken language prevail.
Abstract (in Czech)
Práce se zabývá podílem mluveného a psaného jazyka v tištěné novinové reklamě v anglickém jazyce a dospívá k závěru, že prvky mluveného jazyka v tomto mediálním žánru převažují.
Links
GA405/02/0349, research and development projectName: Kontrastivní studium věcných textů
Investor: Czech Science Foundation, A contrastive study of non-fiction (expository) texts
PrintDisplayed: 11/6/2024 15:34