PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007. 638 s. ISBN 9780618660636.
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Basic information
Original name Marketing research
Authors PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN.
Edition 2nd ed. Boston, 638 s. 2007.
Publisher Houghton Mifflin Co.
Other information
ISBN 9780618660636
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