2007

Marketing research

PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN

Basic information

Original name

Marketing research

Authors

PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN

Edition

2nd ed. Boston, 638 s. 2007

Publisher

Houghton Mifflin Co.

Other information

ISBN

9780618660636
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