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@inproceedings{771480,
author = {Urbanová, Ludmila},
address = {České Budějovice},
booktitle = {South Bohemian Anglo-American Studies No.2, The Dynamics of the Language System},
keywords = {intertextuality; merger; patterns; genres; newspaper advertising; newspaper reporting},
language = {eng},
location = {České Budějovice},
isbn = {978-80-7394-066-9},
pages = {55-61},
publisher = {University of South Bohemia, Pedagogical Faculty},
title = {Intertextuality as a Merger of Patterns and Genres},
year = {2008}
}
TY - JOUR
ID - 771480
AU - Urbanová, Ludmila
PY - 2008
TI - Intertextuality as a Merger of Patterns and Genres
PB - University of South Bohemia, Pedagogical Faculty
CY - České Budějovice
SN - 9788073940669
KW - intertextuality
KW - merger
KW - patterns
KW - genres
KW - newspaper advertising
KW - newspaper reporting
N2 - The article deals with the effect of intertextuality on newspaper reporting and advertising enhancing the sociolinguistic criteria of solidarity and informality in these types of discourse.
ER -
URBANOVÁ, Ludmila. Intertextuality as a Merger of Patterns and Genres. In \textit{South Bohemian Anglo-American Studies No.2, The Dynamics of the Language System}. České Budějovice: University of South Bohemia, Pedagogical Faculty, 2008, p.~55-61. ISBN~978-80-7394-066-9.
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