Intertextuality as a Merger of Patterns and Genres

URBANOVÁ, Ludmila. Intertextuality as a Merger of Patterns and Genres. In South Bohemian Anglo-American Studies No.2, The Dynamics of the Language System. České Budějovice: University of South Bohemia, Pedagogical Faculty, 2008, p. 55-61. ISBN 978-80-7394-066-9.

Basic information

Original name

Intertextuality as a Merger of Patterns and Genres

Name in Czech

Intertextualita jako symbióza textových typů a žánrů

Authors

URBANOVÁ, Ludmila (203 Czech Republic, guarantor)

Edition

České Budějovice, South Bohemian Anglo-American Studies No.2, The Dynamics of the Language System, p. 55-61, 7 pp. 2008

Publisher

University of South Bohemia, Pedagogical Faculty

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

60200 6.2 Languages and Literature

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14210/08:00029080

Organization unit

Faculty of Arts

ISBN

978-80-7394-066-9

Keywords in English

intertextuality; merger; patterns; genres; newspaper advertising; newspaper reporting

Tags

Genres, intertextuality, merger, newspaper advertising, newspaper reporting, patterns

Tags

Reviewed

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Abstract

V originále

The article deals with the effect of intertextuality on newspaper reporting and advertising enhancing the sociolinguistic criteria of solidarity and informality in these types of discourse.

In Czech

Článek se zabývá vlivem intertextuality na novinové zpravodajství a reklamu. Intertextualita v těchto typech diskurzu výrazně ovlivňuje sociolingvistická kritéria, zdůrazňující především solidaritu a neformálnost komunikace.

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Links

GA405/02/0349, research and development project

Name: Kontrastivní studium věcných textů Investor: Czech Science Foundation, A contrastive study of non-fiction (expository) texts