D
2008
Intertextuality as a Merger of Patterns and Genres
URBANOVÁ, Ludmila
Basic information
Original name
Intertextuality as a Merger of Patterns and Genres
Name in Czech
Intertextualita jako symbióza textových typů a žánrů
Authors
URBANOVÁ, Ludmila (203 Czech Republic, guarantor)
Edition
České Budějovice, South Bohemian Anglo-American Studies No.2, The Dynamics of the Language System, p. 55-61, 7 pp. 2008
Publisher
University of South Bohemia, Pedagogical Faculty
Other information
Type of outcome
Proceedings paper
Field of Study
60200 6.2 Languages and Literature
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
RIV identification code
RIV/00216224:14210/08:00029080
Organization unit
Faculty of Arts
Keywords in English
intertextuality; merger; patterns; genres; newspaper advertising; newspaper reporting
V originále
The article deals with the effect of intertextuality on newspaper reporting and advertising enhancing the sociolinguistic criteria of solidarity and informality in these types of discourse.
In Czech
Článek se zabývá vlivem intertextuality na novinové zpravodajství a reklamu. Intertextualita v těchto typech diskurzu výrazně ovlivňuje sociolingvistická kritéria, zdůrazňující především solidaritu a neformálnost komunikace.
Links
| GA405/02/0349, research and development project | | Name: Kontrastivní studium věcných textů | | Investor: Czech Science Foundation, A contrastive study of non-fiction (expository) texts |
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