SAXONBERG, Steven. Globalization or Glocalization? A comparison of advertising in Poland and Sweden. In KANIA, Magdalena. Nationalisms Across the Globe: An Overview of Nationalisms in State-Endowed and Stateless Nations. Poznan: Instytut Slawistyki PAN, 2005, p. 61-81. xxx. ISBN 83-87653-46-2.
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Basic information
Original name Globalization or Glocalization? A comparison of advertising in Poland and Sweden
Name in Czech xxx
Authors SAXONBERG, Steven (752 Sweden, guarantor).
Edition Poznan, Nationalisms Across the Globe: An Overview of Nationalisms in State-Endowed and Stateless Nations, p. 61-81, 21 pp. xxx, 2005.
Publisher Instytut Slawistyki PAN
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50601 Political science
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14230/05:00033877
Organization unit Faculty of Social Studies
ISBN 83-87653-46-2
Keywords in English nationalism identity advertising Sweden Poland
Tags International impact
Changed by Changed by: prof. Steven Saxonberg, Ph.D., učo 101786. Changed: 17/3/2010 17:27.
Abstract
This article compares comparison of advertising in Poland and Sweden from the perspective of globalization and glocalization
Abstract (in Czech)
xxx
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