ONKVISIT, Sak and John J. SHAW. International marketing : strategy and theory. 5th ed. London: Routledge, 2008, xxiv, 710. ISBN 9780203930069.
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Basic information
Original name International marketing : strategy and theory
Authors ONKVISIT, Sak and John J. SHAW.
Edition 5th ed. London, xxiv, 710, 2008.
Publisher Routledge
Other information
ISBN 9780203930069
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