D 2008

Ecodesign in companies from a perspective of the Strategic Sustainable Development

KULHAVÝ, Viktor

Basic information

Original name

Ecodesign in companies from a perspective of the Strategic Sustainable Development

Name (in English)

Ecodesign in companies from a perspective of the Strategic Sustainable Development

Authors

Edition

Zadar, Chorvatsko, 2nd Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society, p. 155-170, 15 pp. 2008

Publisher

Faculty of Teacher Education of the University of Zagreb, Chorvatsko

Other information

Language

Czech

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Economics and Administration

Keywords in English

Method for Sustainable Product Development; sustainability; ecodesign; Strategic Sustainable Development

Tags

Změněno: 10/10/2011 15:45, Mgr. Ing. Viktor Kulhavý, Ph.D., MSLS

Abstract

V originále

The paper deals with contemporary means of diminishing the ecological footprint of companies and discusses a strategic component of such approach. An overview of existing voluntary tools supporting sustainability in companies is given. Further analysis explores one of the tools-the ecodesign and points out its advantages and possible weaknesses. Strategic approach to sustainability planning in a company is introduced together with Method for Sustainable Product Development (MSPD), which offers a system approach to product development. It is argued that today s ecodesign tools need to be complemeted by strategic guidelines ensuring that the measures taken will lead a company on a sustainable path in the long run also. Some of the key features of MSPD are principle defined sustainability, enhancement of communication on different levels in companies and decision making support in trade-off situations