Global web site standardization in the new EU member states:
Initial observations from Poland and the Czech Republic

J 2008

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

OKAZAKI, Shintaro and Radoslav ŠKAPA

Basic information

Original name

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Name in Czech

Standardizace webových stránek ve nových zemích EU: první poznatky z Polska a ČR

Authors

OKAZAKI, Shintaro (392 Japan) and Radoslav ŠKAPA (203 Czech Republic, guarantor, belonging to the institution)

Edition

European Journal of Marketing, Bingley (UK), Emerald Group Publishing Limited, 2008, 0309-0566

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50600 5.6 Political science

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Impact factor

Impact factor: 0.712

RIV identification code

RIV/00216224:14560/08:00034110

Organization unit

Faculty of Economics and Administration

UT WoS

000261633400008

Keywords in English

European Union; Integration; Marketing communications; Multinational companies; Standardization; Worldwide web

Abstract

ORIG CZ

V originále

This study explores US brands' web site standardisation in terms of the extent of standardisation and the content applied across European markets. The conceptual framework was created on the basis of four basic functions of web site content, i.e. transaction, communication, relationship, and interactivity. In total, 206 web sites created for the UK, France, Germany, and Spain were examined by online content analysis techniques, in terms of the features of the web site in each host country, and the similarity between the home-country (USA) and host-country web sites.

In Czech

Cílem studie je prozkoumat míru standardizace a obsah webových stránek společností z USA, a to na evropském trhu.

Citovat

OKAZAKI, Shintaro and Radoslav ŠKAPA. Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic. European Journal of Marketing. Bingley (UK): Emerald Group Publishing Limited, 2008, vol. 42, 11/12, p. 1224 - 1245. ISSN 0309-0566.

@article{792815,
   author = {Okazaki, Shintaro and Škapa, Radoslav},
   article_location = {Bingley (UK)},
   article_number = {11/12},
   keywords = {European Union; Integration; Marketing communications; Multinational companies; Standardization; Worldwide web},
   language = {eng},
   issn = {0309-0566},
   journal = {European Journal of Marketing},
   title = {Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic},
   url = {http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1751527},
   volume = {42},
   year = {2008}
}

TY  - JOUR
ID  - 792815
AU  - Okazaki, Shintaro - Škapa, Radoslav
PY  - 2008
TI  - Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic
JF  - European Journal of Marketing
VL  - 42
IS  - 11/12
SP  - 1224 - 1245
EP  - 1224 - 1245
PB  - Emerald Group Publishing Limited
SN  - 03090566
KW  - European Union
KW  - Integration
KW  - Marketing communications
KW  - Multinational companies
KW  - Standardization
KW  - Worldwide web
UR  - http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1751527
N2  - This study explores US brands' web site standardisation in terms of the extent of standardisation and the content applied across European markets. The conceptual framework was created on the basis of four basic functions of web site content, i.e. transaction, communication, relationship, and interactivity. In total, 206 web sites created for the UK, France, Germany, and Spain were examined by online content analysis techniques, in terms of the features of the web site in each host country, and the similarity between the home-country (USA) and host-country web sites.
ER  -

OKAZAKI, Shintaro and Radoslav ŠKAPA. Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic. \textit{European Journal of Marketing}. Bingley (UK): Emerald Group Publishing Limited, 2008, vol.~42, 11/12, p.~1224 - 1245. ISSN~0309-0566.

Detailed Information on Publication Record