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@article{816622,
author = {Tomášková, Eva},
article_number = {10},
keywords = {market orientation; models of market orientation; business performance},
language = {eng},
issn = {1108-2976},
journal = {European Research Studies},
title = {The Current Models of Market Orientation},
volume = {3-4/2007},
year = {2008}
}
TY - JOUR
ID - 816622
AU - Tomášková, Eva
PY - 2008
TI - The Current Models of Market Orientation
JF - European Research Studies
VL - 3-4/2007
IS - 10
SN - 11082976
KW - market orientation
KW - models of market orientation
KW - business performance
N2 - The paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about market orientation by authors working in this field in the paper. The main conclusion are stated in the last part of the work. The paper is supported by Grant Agency of the Czech Republic (GA402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. The Current Models of Market Orientation. \textit{European Research Studies}. 2008, roč.~3-4/2007, č.~10, 9 s. ISSN~1108-2976.
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