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@article{816622, author = {Tomášková, Eva}, article_number = {10}, keywords = {market orientation; models of market orientation; business performance}, language = {eng}, issn = {1108-2976}, journal = {European Research Studies}, title = {The Current Models of Market Orientation}, volume = {3-4/2007}, year = {2008} }
TY - JOUR ID - 816622 AU - Tomášková, Eva PY - 2008 TI - The Current Models of Market Orientation JF - European Research Studies VL - 3-4/2007 IS - 10 SN - 11082976 KW - market orientation KW - models of market orientation KW - business performance N2 - The paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about market orientation by authors working in this field in the paper. The main conclusion are stated in the last part of the work. The paper is supported by Grant Agency of the Czech Republic (GA402/07/1493). ER -
TOMÁŠKOVÁ, Eva. The Current Models of Market Orientation. \textit{European Research Studies}. 2008, 3-4/2007, No~10, 9 pp. ISSN~1108-2976.
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