MATUŠKOVÁ, Anna and Marzena CICHOSZ. Polsko: Negativní reklama na vzestupu (Poland: The rise of negative ads). In BRADOVÁ, Eva. Negativní kampaně a volební reklama ve volbách. Olomouc: Periplum, 2008, p. 58-85, 27 pp. Edice Studie a analýzy, svazek 8. ISBN 978-80-86624-44-0.
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Basic information
Original name Polsko: Negativní reklama na vzestupu
Name in Czech Polsko: Negativní reklama na vzestupu
Name (in English) Poland: The rise of negative ads
Authors MATUŠKOVÁ, Anna (203 Czech Republic, guarantor) and Marzena CICHOSZ (616 Poland).
Edition Olomouc, Negativní kampaně a volební reklama ve volbách, p. 58-85, 27 pp. Edice Studie a analýzy, svazek 8, 2008.
Publisher Periplum
Other information
Original language Czech
Type of outcome Chapter(s) of a specialized book
Field of Study 50601 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14230/08:00035131
Organization unit Faculty of Social Studies
ISBN 978-80-86624-44-0
Keywords in English Poland; Elections; PO; PiS; negative campaigning; solidar and liberal
Tags Elections, negative campaigning, PiS, po, Poland, solidar and liberal
Tags Reviewed
Changed by Changed by: Mgr. Anna Shavit, Ph.D., učo 44416. Changed: 2/3/2009 17:21.
Abstract
Text zkoumá nárůst prvků negativní reklami a negativního marketingu v polských volebních kampaních.
Abstract (in English)
The text examines the current increase of negative advertisement and negative campaigning in polish electoral campaigns.
Links
MSM0021622407, plan (intention)Name: Politické strany a reprezentace zájmů v soudobých evropských demokraciích
Investor: Ministry of Education, Youth and Sports of the CR, Political Parties and The Representation of Interests in Contemporary European Democracies
PrintDisplayed: 6/6/2024 12:55