LUKÁŠOVÁ, Růžena. The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders. In Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s. 184 - 188, 4 s. sv. 1. ISBN 978-83-7246-443-9. |
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@inbook{836504, author = {Lukášová, Růžena}, address = {Katowice}, booktitle = {Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison.}, keywords = {Relationship marketing; local authorities}, language = {eng}, location = {Katowice}, isbn = {978-83-7246-443-9}, pages = {184 - 188}, publisher = {The Karol Adamiecki University of Economics in Katowice}, title = {The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders.}, year = {2009} }
TY - CHAP ID - 836504 AU - Lukášová, Růžena PY - 2009 TI - The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders. VL - sv. 1 PB - The Karol Adamiecki University of Economics in Katowice CY - Katowice SN - 9788372464439 KW - Relationship marketing KW - local authorities N2 - The chapter presents the part of the results of the international comparative research into relationship marketing in local authorities of three countries - the Czech Republic, Poland and Slovakia. ER -
LUKÁŠOVÁ, Růžena. The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Relationships with stakeholders. In \textit{Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison.}. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s.~184 - 188, 4 s. sv. 1. ISBN~978-83-7246-443-9.
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