The Czech case: a marketing-oriented party on the rise?

MATUŠKOVÁ, Anna, Otto EIBL and Alexander BRAUN. The Czech case: a marketing-oriented party on the rise? In Global Political Marketing. Oxon, New York: Routledge, 2009, p. 157-174, 19 pp. ISBN 0-415-42722-3.

Basic information

• Original name: The Czech case: a marketing-oriented party on the rise?
• Name in Czech: Případ České republiky: tržně orientovaná strana na vzestupu?
• Authors: MATUŠKOVÁ, Anna (203 Czech Republic, guarantor), Otto EIBL (203 Czech Republic, belonging to the institution) and Alexander BRAUN (203 Czech Republic).
• Edition: Oxon, New York, Global Political Marketing, p. 157-174, 19 pp. 2009.
• Publisher: Routledge

Other information

• Original language: English
• Type of outcome: Chapter(s) of a specialized book
• Field of Study: 50601 Political science
• Country of publisher: United Kingdom of Great Britain and Northern Ireland
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: printed version "print"
• RIV identification code: RIV/00216224:14230/09:00036852
• Organization unit: Faculty of Social Studies
• ISBN: 0-415-42722-3
• UT WoS: 000274544700012
• Keywords in English: Comparative Marketing Model; Elections; Marketing; Campaign; Czech Republic
• Tags: International impact, Reviewed

Abstract

The chapter aims to apply the Comparative Marketing Model (CMM) to the Czech political system. The main focus is on the 2006 Parliamentary General Elections and the authors take a closer look at the case study of the campaign of the Social Democratic party (ČSSD) as an example of the countrys first real case of party behavior that could be described as Market-Oriented Party (MOP).

Abstract (in Czech)

Autoři aplikují Komparativní marketingový model (CMM) na systém politických stran v České republice. Hlavní pozornost věnují parlamentním volbám v roce 2006, zejména pak kampani sociálních demokratů. ČSSD zde hraje roli první politické strany v České republice, kterou je možné označit za tržně orientovanou.

Links

• MSM0021622407, plan (intention): Name: Politické strany a reprezentace zájmů v soudobých evropských demokraciích

Investor: Ministry of Education, Youth and Sports of the CR, Political Parties and The Representation of Interests in Contemporary European Democracies