Detailed Information on Publication Record
2009
The Czech case: a marketing-oriented party on the rise?
MATUŠKOVÁ, Anna, Otto EIBL and Alexander BRAUNBasic information
Original name
The Czech case: a marketing-oriented party on the rise?
Name in Czech
Případ České republiky: tržně orientovaná strana na vzestupu?
Authors
MATUŠKOVÁ, Anna (203 Czech Republic, guarantor), Otto EIBL (203 Czech Republic, belonging to the institution) and Alexander BRAUN (203 Czech Republic)
Edition
Oxon, New York, Global Political Marketing, p. 157-174, 19 pp. 2009
Publisher
Routledge
Other information
Language
English
Type of outcome
Kapitola resp. kapitoly v odborné knize
Field of Study
50601 Political science
Country of publisher
United Kingdom of Great Britain and Northern Ireland
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
printed version "print"
RIV identification code
RIV/00216224:14230/09:00036852
Organization unit
Faculty of Social Studies
ISBN
0-415-42722-3
UT WoS
000274544700012
Keywords in English
Comparative Marketing Model; Elections; Marketing; Campaign; Czech Republic
Tags
International impact, Reviewed
Změněno: 19/2/2019 10:23, Mgr. Blanka Farkašová
V originále
The chapter aims to apply the Comparative Marketing Model (CMM) to the Czech political system. The main focus is on the 2006 Parliamentary General Elections and the authors take a closer look at the case study of the campaign of the Social Democratic party (ČSSD) as an example of the countrys first real case of party behavior that could be described as Market-Oriented Party (MOP).
In Czech
Autoři aplikují Komparativní marketingový model (CMM) na systém politických stran v České republice. Hlavní pozornost věnují parlamentním volbám v roce 2006, zejména pak kampani sociálních demokratů. ČSSD zde hraje roli první politické strany v České republice, kterou je možné označit za tržně orientovanou.
Links
| MSM0021622407, plan (intention) |
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