KAŠPAROVÁ, Klára. Attitudes to individual types of stakeholders. In Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s. 138-158. sv. 1. ISBN 978-83-7246-443-9. |
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@inbook{850890, author = {Kašparová, Klára}, address = {Katowice}, booktitle = {Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison}, keywords = {Relationship marketing; micro and small enterprises; local authorities}, language = {eng}, location = {Katowice}, isbn = {978-83-7246-443-9}, pages = {138-158}, publisher = {The Karol Adamiecki University of Economics in Katowice}, title = {Attitudes to individual types of stakeholders}, year = {2009} }
TY - CHAP ID - 850890 AU - Kašparová, Klára PY - 2009 TI - Attitudes to individual types of stakeholders VL - sv. 1 PB - The Karol Adamiecki University of Economics in Katowice CY - Katowice SN - 9788372464439 KW - Relationship marketing KW - micro and small enterprises KW - local authorities N2 - The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. It examines the degree of importance, which representatives of MSE assign to individual stakeholders in regard to their influence on the market success of an enterprise. In addition, it tries to describes, which attitudes they hold toward their stakeholders on the cognitive and emotional level. ER -
KAŠPAROVÁ, Klára. Attitudes to individual types of stakeholders. In \textit{Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison}. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s.~138-158. sv. 1. ISBN~978-83-7246-443-9.
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