VOLEK, Jaromír. Seriózní nebo bulvární? Vybraná profesní dilemata editorů českých seriózních deníků (Serious or Tabloid? The Selected Professional Dilemmas of Czech Newspaper Editors). In Magál, S., Mistrík, M., Solík, M: Masmediálna komunikácia a realita. I. Trnava, Slovenská republika: Fakulta masmediálnej komunikácie UCM, 2009, p. 47-62, 15 pp. ISBN 978-80-8105-125-8.
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Basic information
Original name Seriózní nebo bulvární? Vybraná profesní dilemata editorů českých seriózních deníků
Name in Czech Seriózní nebo bulvární? Vybraná profesní dilemata editorů českých seriózních deníků
Name (in English) Serious or Tabloid? The Selected Professional Dilemmas of Czech Newspaper Editors
Authors VOLEK, Jaromír (203 Czech Republic, guarantor).
Edition I. Trnava, Slovenská republika, Magál, S., Mistrík, M., Solík, M: Masmediálna komunikácia a realita, p. 47-62, 15 pp. 2009.
Publisher Fakulta masmediálnej komunikácie UCM
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50000 5. Social Sciences
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14230/09:00029742
Organization unit Faculty of Social Studies
ISBN 978-80-8105-125-8
Keywords (in Czech) komercionalizace editoři editoriální politika,čtenářské vzorce tabloidizace
Keywords in English commercialization Czech editors editorial politics reading taste tabloidization
Tags International impact, Reviewed
Changed by Changed by: PhDr. Jaromír Volek, Ph.D., učo 2443. Changed: 6/1/2010 12:45.
Abstract
Studie popisuje profesní strategie, které užívají čeští editoři ve vztahu procesu bulvarizace tzv. seriózních médií.
Abstract (in English)
Czech newspaper editors still face a persistent dilemma after the transformation of the Czech media system at the end of the last century. They are confronted with a significantly accelerated process of commercialization in the entire media sector. Coping with this process is not easy for many of them. The presented paper is based upon the research project - Czech newspaper editors which was undertaken between June-August 2007. The main objective of this study was to show how Czech newspaper editors changed their editorial strategy after the collapse of the former media system in the 1990s and to what extent they have adapted to the pressure of economic rationalization and the commercialization of the media sector. The second objective was to describe criteria that editors instinctively use to evaluate what readers want to consume.
Links
GA403/02/0136, research and development projectName: Český novinář - portrét lidí, kteří pracují v české žurnalistice, a jejich práce
Investor: Czech Science Foundation
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