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@proceedings{865772, author = {Klapalová, Alena}, booktitle = {4th International Conference on “Business Market Management}, keywords = {competitiveness; customer; relationships; quality; innovation; image strategy}, language = {eng}, title = {The importance of company relationship with customer for the competitiveness}, url = {http://www.cbs.dk/forskning_viden/konferencer/bmm}, year = {2009} }
TY - CONF ID - 865772 AU - Klapalová, Alena PY - 2009 TI - The importance of company relationship with customer for the competitiveness KW - competitiveness KW - customer KW - relationships KW - quality KW - innovation KW - image strategy UR - http://www.cbs.dk/forskning_viden/konferencer/bmm N2 - Abstract resumes a part of the selected results of the largescale empirical survey focused on finding the factors of company competitiveness, in this case the factors, which could be found in the relationship companycustomer. Enter data were obtained during the year 2007 from 432 respondents, representatives of top management of companies with the registered office in the Czech Republic. ER -
KLAPALOVÁ, Alena. The importance of company relationship with customer for the competitiveness. In \textit{4th International Conference on “Business Market Management}. 2009.
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