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@inproceedings{867830,
author = {Zvara, Jan and Uhnavá, Markéta},
address = {Brno},
booktitle = {New Economic Challenges},
keywords = {Tourism; Urban Cultural Tourism; City of Brno; Cooperation; Development; Trends},
language = {eng},
location = {Brno},
isbn = {978-80-210-5111-9},
pages = {168-172},
publisher = {Masarykova univerzita},
title = {Assumptions and Opportunities for Tourism Development},
year = {2010}
}
TY - JOUR
ID - 867830
AU - Zvara, Jan - Uhnavá, Markéta
PY - 2010
TI - Assumptions and Opportunities for Tourism Development
PB - Masarykova univerzita
CY - Brno
SN - 9788021051119
KW - Tourism
KW - Urban Cultural Tourism
KW - City of Brno
KW - Cooperation
KW - Development
KW - Trends
N2 - Tourism as one of the most important sectors of the world economy significantly affects the view on the strategic development of cities and regions. The increasing attention is paid to this sector. This article briefly indicates the necessary conditions and opportunities for tourism development in the city of Brno and describes forms of managing of this important field of the local economy. The need for true cooperation among subjects interested in tourism is even more important than in other areas. The global trends in tourism fundamentally affect development of tourism in the city of Brno. For local government it is necessary to realize the importance of impact of tourism to the economic prosperity of the city / region and to create a clear identity of the destination.
ER -
ZVARA, Jan a Markéta UHNAVÁ. Assumptions and Opportunities for Tourism Development. In \textit{New Economic Challenges}. Brno: Masarykova univerzita, 2010, s.~168-172, 427 s. ISBN~978-80-210-5111-9.
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