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@article{874166,
author = {Tomášková, Eva},
article_location = {Piraeus},
article_number = {3},
keywords = {market orientation; measurement;},
language = {eng},
issn = {1108-2976},
journal = {European Research Studies},
title = {The Current Methods of Measurement of Market Orientation},
volume = {3/2009},
year = {2009}
}
TY - JOUR
ID - 874166
AU - Tomášková, Eva
PY - 2009
TI - The Current Methods of Measurement of Market Orientation
JF - European Research Studies
VL - 3/2009
IS - 3
PB - International Strategic Management Ass
SN - 11082976
KW - market orientation
KW - measurement;
N2 - The article deals with the new trends in measurement of market orientation. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one.
ER -
TOMÁŠKOVÁ, Eva. The Current Methods of Measurement of Market Orientation. \textit{European Research Studies}. Piraeus: International Strategic Management Ass, roč.~3/2009, č.~3, 15 s. ISSN~1108-2976. 2009.
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