Modernism, Industry, Film: A Network of Media in the Baťa
Corporation and the Town of Zlín in the 1930s

C 2009

Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s

SZCZEPANIK, Petr

Basic information

Original name

Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s

Authors

SZCZEPANIK, Petr (203 Czech Republic, guarantor, belonging to the institution)

Edition

Amsterdam, Films that Work. Industrial Film and the Productivity of Media, p. 349-376, 27 pp. Film Culture in Transition, 2009

Publisher

Amsterdam University Press

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

Art, architecture, cultural heritage

Country of publisher

Netherlands

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14210/09:00030004

Organization unit

Faculty of Arts

ISBN

978-90-8964-013-0

Keywords (in Czech)

průmyslový film; Baťa

Keywords in English

industrial film; Baťa

Změněno: 11/1/2011 22:11, doc. Mgr. Petr Szczepanik, Ph.D.

Abstract

V originále

The paper focuses on relationships between functionalist urbanism, industrial production, technical media and avant-garde artists in the 1930s, using an example of the Czech city "Zlín", which was completely modernized by Baťa s shoe factory, introducing Fordist methods into a rural area of Central-Eastern Europe. The company acquired its own film studio producing industrial films, as well as infrastructure of film distribution; it organized radio broadcasting and other hi-tech communication systems. Like the famous functionalist architecture in Zlín, Baťa s films express a symbiosis between modernist form, rationalism of industrial production, and the educational discourse implementing a complex structure based on clear composition, repetition and variation, rhythmical montage and variable framing. The most important effect of this symbiosis was the subject position of a "new industrial man", who was to become an ideal function of the production system, letting its own private and social life to be organized by the factory.

Links

GP408/03/D174, research and development project

Name: Kulturněhistorické kontexty zavedení synchronního reprodukovaného zvuku v české kinematografii

Investor: Czech Science Foundation, Cultural-historical context of transition to recorded synchronous sound in the Czech cinema

Citovat

SZCZEPANIK, Petr. Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s. In Films that Work. Industrial Film and the Productivity of Media. Amsterdam: Amsterdam University Press, 2009, p. 349-376, 27 pp. Film Culture in Transition. ISBN 978-90-8964-013-0.

@inbook{878108,
   author = {Szczepanik, Petr},
   address = {Amsterdam},
   booktitle = {Films that Work. Industrial Film and the Productivity of Media},
   keywords = {industrial film; Baťa},
   language = {eng},
   location = {Amsterdam},
   isbn = {978-90-8964-013-0},
   pages = {349-376},
   publisher = {Amsterdam University Press},
   title = {Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s},
   year = {2009}
}

TY  - CHAP
ID  - 878108
AU  - Szczepanik, Petr
PY  - 2009
TI  - Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s
VL  - Film Culture in Transition
PB  - Amsterdam University Press
CY  - Amsterdam
SN  - 9789089640130
KW  - industrial film
KW  - Baťa
N2  - The paper focuses on relationships between functionalist urbanism, industrial production, technical media and avant-garde artists in the 1930s, using an example of the Czech city "Zlín", which was completely modernized by Baťa s shoe factory, introducing Fordist methods into a rural area of Central-Eastern Europe. The company acquired its own film studio producing industrial films, as well as infrastructure of film distribution; it organized radio broadcasting and other hi-tech communication systems. Like the famous functionalist architecture in Zlín, Baťa s films express a symbiosis between modernist form, rationalism of industrial production, and the educational discourse implementing a complex structure based on clear composition, repetition and variation, rhythmical montage and variable framing. The most important effect of this symbiosis was the subject position of a "new industrial man", who was to become an ideal function of the production system, letting its own private and social life to be organized by the factory.
ER  -

SZCZEPANIK, Petr. Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s. In \textit{Films that Work. Industrial Film and the Productivity of Media}. Amsterdam: Amsterdam University Press, 2009, p.~349-376, 27 pp. Film Culture in Transition. ISBN~978-90-8964-013-0.

Detailed Information on Publication Record