HOLLENSEN, Svend. Essentials of global marketing. 1st ed. Harlow: Prentice Hall, 2008, xxviii, 49. ISBN 9780273717843.
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Basic information
Original name Essentials of global marketing
Authors HOLLENSEN, Svend.
Edition 1st ed. Harlow, xxviii, 49, 2008.
Publisher Prentice Hall
Other information
ISBN 9780273717843
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