GRÖNROOS, Christian. Service management and marketing : customer management in service competition. 3rd ed. Chichester: John Wiley & Sons, 2007, x, 483. ISBN 9780470028629.
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Basic information
Original name Service management and marketing : customer management in service competition
Authors GRÖNROOS, Christian.
Edition 3rd ed. Chichester, x, 483, 2007.
Publisher John Wiley & Sons
Other information
ISBN 9780470028629
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